How to Come Across at Your Best

If you’re suddenly faced with a crisis, how you respond will determine how the media portray you. Master the skills of crisis communications with this crash course in crisis planning.

• Prepare to meet any reporter in five simple steps.

• Create “message points” to make sure your message is heard.

• Bridge the gap between the reporter’s agenda and your message points.

• Establish yourself as an industry expert so that the media contact you again and again.

• Develop “sound bites” to capture the media’s attention and get you quoted.

• Identify and handle difficult or trick questions.