What You Should and Shouldn’t Do

If you’re suddenly faced with a crisis, how you respond will determine how the media portray you. Master the skills of crisis communications with this crash course in crisis planning.

• Why saying “no comment” or deferring media questions to your attorney could be the kiss of death.
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• How to rephrase a “loaded” question into a neutral one and the method for responding to it.
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• How three simple secrets can help a reporter see your point of view and even take your side.
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• How to keep your composure and remain in control even if emotions are running wild.
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• What single question you should fear most and how to answer it.
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• When to admit you are wrong and when to offer an apology to win back the public’s trust.